Murphy For Governor Maxes Out Primary Fundraising In Single Quarter

Campaign Announces Fourth Quarter 2020 Fundraising Total of More Than $3.5 Million

TRENTON – Today, the Murphy for Governor campaign announced that it has maxed out its fundraising effort for the 2021 Democratic gubernatorial primary, completing fundraising for the primary campaign in a single quarter. The campaign announced a fundraising total of more than $3.5 million in contributions, surpassing its fundraising target. 

“From the beginning, we aimed to build a dedicated team of supporters committed to Phil’s vision of rebuilding New Jersey’s middle class and doing what’s right for the next generation, not just the next election. Although we expected a strong response, we never anticipated the incredible energy and commitment we’ve since seen from every corner of New Jersey for the reelection effort,” said Murphy for Governor Campaign and Finance Chair Tammy Murphy. “We pledge to run an efficient, inclusive and innovative campaign, and are fortunate to have been able to raise every cent of our primary funds before entering 2021. We will take nothing for granted as we continue our fight for a New Jersey that is stronger and fairer for everyone.”

“The First Lady and our campaign team have accomplished an extraordinary task in just three short months,” said Murphy for Governor Campaign Manager Mollie Binotto. “During these challenging times, it’s inspiring to see so many New Jerseyans mobilize behind the Governor and his leadership during this pandemic. We’re honored to have such a strong team of supporters and pledge to be good stewards of our funds as our campaign continues to build momentum. Working together, we’ll re-elect Governor Murphy and build on the much-needed change he’s brought to Trenton.”

The funds raised this quarter are eligible to be matched two-to-one under ELEC’s New Jersey Gubernatorial Financing Program, which is more than enough to qualify the campaign for the maximum of $4.6 million in matching funds for the primary. The campaign, in turn, must abide by a spending cap of $7.3 million total for the primary. With today’s announcement, the campaign has already raised what it needs to cover the maximum allowable $7.3 million primary spend, in addition to exempt expenses not subject to the spending cap.

The Murphy for Governor reelection campaign launched on October 1, 2020 and announced its intention to participate in New Jersey’s campaign public financing program for both the primary and general elections. 


Murphy For Governor Announces Comprehensive Human Resources and Workplace Culture Partnership

New Jersey-Based Firm Culturupt Will Partner with the Campaign

TRENTON – Murphy for Governor 2021 today announced a new partnership with Culturupt, a New Jersey-based human resources firm founded by Ritu Pancholy, Esq., to help implement a comprehensive program of HR services, including but not limited to employment relations support; diversity, equity, and inclusion services; workplace culture issues; and training for staff and consultants.

“Running a successful campaign means building a healthy and empowering workplace culture based on respect, inclusion, and professionalism,” said Murphy for Governor Campaign Manager Mollie Binotto. “We’re excited to partner with Ritu and Culturupt to ensure that Murphy for Governor 2021 adheres to the highest standards of workplace conduct and HR best practices. Building an inclusive and welcoming work environment is our highest priority.” 

“I am excited to work with Governor Murphy, First Lady Tammy Murphy, and the entire Murphy for Governor 2021 team,” said Ritu Pancholy, Esq., founder of HR consulting firm Culturupt. “Now, more than ever, creating the right culture and environment in a campaign is critical. Taking these proactive steps to build a respectful culture in the workplace at the start of the campaign will ensure that it remains a priority throughout the campaign.”

The campaign program will entail strategies to promote diversity, equity, and inclusion in the workplace; mandatory sexual harassment training, and implicit bias trainings for staff and consultants; the development of a code of conduct and campaign policies; independent workplace investigation services; the creation of reporting structures for complaints; employment relations support; assistance in resolving campaign environment concerns; and best practices for onboarding, disciplining, and terminating employees and consultants.

Culturupt has previously partnered with the New Jersey Democratic State Committee (NJDSC) on comprehensive workplace culture and HR-related issues.


Ritu Pancholy, Esq. is the founder of Culturupt, a HR consulting firm. She is an experienced workplace investigator and an attorney barred in New York and New Jersey. Ritu has over 10 years of deep experience in handling employment-related matters for organizations including public companies and the government. Most recently, Ritu was in-house global employment counsel at Dun & Bradstreet, Inc. (a public company with 5,000 employees) where she was responsible for all employment, compliance and litigation matters. Ritu supervised all global employment and compliance investigations, handled onboarding and performance management questions, advised on employment policies, as well as reductions in force, and championed diversity and inclusion programs. Ritu has served as an Adjunct Professor of Law at Seton Hall University and has taught Conducting Internal Investigations.

Ritu is a graduate of Duke Law School and received her undergraduate degree at Rutgers University. Prior to working in-house, Ritu was an attorney at the NYC Department of Education, where she advised the agency on employment and education matters, handled investigations, and defended the agency against suits with the EEOC or federal/state agencies. Ritu started her career as an associate at Weil, Gotshal and Manges LLP in New York City.

Ritu is passionate about providing organizations with the tools necessary to build a respectful culture and empower its employees. Ritu believes that people are the heart of all organizations and that organizations must manage these relationships with care.


Governor Murphy Announces Mollie Binotto as Campaign Manager for Murphy For Governor 2021

Binotto, who ran Congresswoman Sherrill’s successful 2018 congressional campaign, has extensive campaign experience in New Jersey and throughout the nation

TRENTON, N.J. – New Jersey Governor Phil Murphy today announced that campaign veteran Mollie Binotto will serve as Campaign Manager for the 2021 Murphy for Governor reelection effort. Binotto, an experienced Democratic operative and strategist, currently serves as Western Federal and Gubernatorial Director at EMILY’s List, an organization dedicated to electing pro-choice Democratic women to national, state, and local office.

“I’m thrilled to welcome Mollie as Campaign Manager of our reelection campaign,” said Governor Murphy. “Mollie is a veteran of local, state, and national campaigns, with two cycles of New Jersey political experience, and I know she brings the right mix of experience, skills, and vision to the role. Over the past three years, we’ve worked hard to build a stronger and fairer New Jersey and move our state forward. I know Mollie has the determination and drive to lead a successful reelection effort and help Sheila and I continue our important work into a second term.” 

“We’ve accomplished so much in our mission to build a stronger and fairer New Jersey, but there is no doubt that there is much more work to do,” said Lieutenant Governor Sheila Oliver. “Mollie is the right person to help build an effective campaign that mobilizes voters across all 21 counties. I know she’ll work collaboratively with county and municipal chairs, grassroots activists, volunteers, and community and faith leaders to build support for our campaign for a second term.”   

“Mollie Binotto is one of the brightest political talents in the United States,” said Representative Mikie Sherrill. She understands what it takes to build a winning coalition that inspires and unites. I couldn’t be more thrilled that she is coming back to Jersey and taking the helm of the Governor’s re-elect.”

“I’m honored and excited to serve as Campaign Manager for Governor’s Murphy re-election campaign,” said Murphy for Governor 2021 Campaign Manager Mollie Binotto. “From passing a millionaire’s tax to increasing funding for our public schools to expanding paid family leave, Governor Murphy and Lieutenant Governor Oliver have kept their promise of building a stronger and fairer New Jersey that works for every family. I look forward to helping them continue their important work in a second term by building a diverse, inclusive, and victorious campaign that reaches out to voters all across New Jersey.”

Binotto previously served as Campaign Manager for then-candidate Mikie Sherrill’s successful congressional campaign in 2018, leading the campaign to a 14-point victory in a district won by President Trump just two years prior. The congressional district flipped from red to blue and had been represented by Republicans for the past 33 years.

During the 2016 general election cycle, Binotto served as Coordinated Campaigns Director for the Iowa Democratic Party. Prior to that, she served as Campaign Manager for Joseline Peña-Melnyk in the Democratic primary for Maryland’s Fourth Congressional District. In 2015, she served as Campaign Manager for Dan Gecker’s State Senate campaign in Virginia. During the 2014 cycle, she served as Statewide Field Director for Alaska Victory ’14 and Alaskans for Begich in Anchorage, Alaska.

In 2013, Binotto began her political career in New Jersey politics as Campaign Manager for Mayor Dawn Zimmer’s reelection effort in Hoboken. For the previous two and a half years, she worked in the Office of U.S Senator Jon Tester of Montana. During the 2010 cycle, she served as Northern Regional Field Director for the Nevada State Democratic Party and Friends of Harry Reid. Prior to that, she served as a Special Assistant for R&R Partners, a public affairs firm based in Las Vegas, Nevada. Binotto began her political career as a Field Organizer in Butte, Montana for President Obama’s first campaign for president.

Binotto is a 2007 graduate of Washington College. She will begin her new role on January 15, 2021.

For a headshot of Binotto, please see attached.


Governor Murphy To File with ELEC, Open Re-Election Campaign Fundraising Account

TRENTON, NJ — Governor Phil Murphy today announced that he will file the necessary paperwork with the New Jersey Election Law Enforcement Commission to open a candidate committee account for his 2021 re-election campaign. Filing with ELEC will allow Governor Murphy and Lieutenant Governor Sheila Oliver to begin fundraising for next year’s election.

“Filing with ELEC is a procedural step that will allow our campaign to legally begin raising money for the 2021 Primary Election,” said Murphy campaign spokesperson Caitlin Mota. “Governor Murphy remains focused on leading New Jersey through the COVID-19 pandemic and building a stronger and fairer economy for every family.” 

“At this point, the campaign will consist primarily of a fundraising operation. As we near the most important election of our lifetimes, the Governor is committed to helping elect Joe Biden, elect and reelect our Democratic congressional delegation, and help lead Democrats up and down the ballot to victory on November 3rd.” 

For additional information, please contact Caitlin Mota at